Car Insurance Comparison Victoria – The instructions on this site are based on our own analysis and are aimed at helping you to identify the options and reduce the choice. We do not recommend or tell which product to buy; Exercise your own diligence before you reach an agreement. Read our complete disclosure here.
There are more than a hundred brands that sell car insurance in the UK. Which is our favorite? Find out which companies have created the list of best car insurance companies (AKA cheap) and read which is the biggest (AKA most popular).
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Two of the main steps after the updating of May 2025: 1) Axa shows as a consistent price leader on comparison sites through its MOJA and SwiftCover brands for our sample driver and 2) LV = jumped from market share #5.
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The car insurance group quotes to find the best car insurance in terms of price. How do companies compare? Although the Admiral has recently returned cheap prices, our latest data research has shown that the AXA was best for the price of our sample driver.
Admiral is the most popular, largest car insurance company in the UK (see perhaps AXA gains a market share with their current market winning prices and marketing strategy.
Here is the rating of the largest companies found on the four main comparison sites to find the best car insurance provider in terms of value:
We calculate that Axa is the 7th largest car insurance company in the UK, maintaining the status quo from the previous year. The Grand International Company, AXA sells policy in its own brand and also provides policies for many other brands such as mypolicy.co.uk and new moja etiquette. They were paid pipe, but it was sold to the direct line group in 2023, so AXA lost this business last year. But if you buy a car insurance from a brand that doesn’t pursue your own policy, you may find that your cover is finally AXA.
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The AXA had a powerful motor insurance in the UK, increased by 6% in 2023, but financially under the frequency of great claims for the UK motor lines. Since then, in 2024, AXA has taken some measures, resulting in a significant reversal in the UK motor business, which may lead to the current interest in offering very competitive rates in our tests.
Quick intake: The company offers its customers a standard coverage and discount that you expect from a large international insurance company.
Allianz was selling a “flow” brand in the UK, but they were rebranded and now use the name, which most people recognize as one of the world’s larger insurance and asset management companies: Allianz.
They are just an online consumer service company, so we’ve experienced them. Our experience with their service e -mail was very positive, a really quick response. We have not even sent us email as an existing user. Add this, Super Trustpilot Points (the highest in the group!).
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Quick Step: If we need to guess, we think that Allianz moves to the ranking in the coming years. Their product is solid, and now when they sell the “Allian” instead of the “flow”, we think they will attract more customers. In addition, their prices are quite attractive, especially given their offer. Time will tell you.
Hastings Direct is a very popular insurance company that has 3.9 million live insurance policy, reflecting 12% last year. They sell directly and price comparison websites (PCWS). In 2024, 90% of Hastings bonuses were sold via PCWS. And PCWS is the only way to buy their products cheaper, Hasting’s essential car insurance. They also offer two higher levels of cover (direct and bonus) that can be purchased through comparison sites or from their direct website. In addition, they have youdrive (black box plan) and multiple car cover (discount households from 2 to 4 cars) and several additional brands (Insurepink and people’s choice).
Hastings Direct continues to invest in digital capabilities, which means it is easier for users to buy online and manage their accounts with a customer portal and app (which is highly valued at the Apple App Store with 4.7 stars).
We also like that Hastings is directly proud of ourselves with simple and direct insurance. This shows their political documents that our experts are easier to understand than some competition.
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Keep in mind that hastings Essential Car Insurance, although their plans are inexpensive, have much less properties – for example, wind glasses are not included and cannot be added, although legal and breakdown can be added to additional taxes (about £ £ and £, respectively). Slightly bigger budget people who want more features should take into account their direct and prime policy, which are not so inexpensive but have lower excesses and better coverage.
On December 8, 2021, Hastings completed his sale in Sampo, which also owns motor insurance companies in other European countries (eg Finland, Sweden, Norway, Denmark and Baltic countries). Keep in mind that consumers’ mixes have occurred to lower risk users, so high -risk drivers can find Hastings less appetite for their businesses than in previous years.
Quick Step: Not only this, but they also have high customer satisfaction ratings in Trustpilot and Fairer Financial.
Consider this if you do not need a cheap offer, but you want a company that has excellent customer reviews and a solid set of features.
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Liverpool Victoria is another very famous car insurer who sells as LV =. In previous years, LV = seemed expensive compared to other market options, but in 2025, our sample driver tests showed that LV = the price is very competitive. LV = policy is available directly, through comparative sites or brokers. LV = recent growth of the brand is due to high -up renewal rates and new sales after starting their multi -storey offer. Customer satisfaction is a corporate priority that names their high consumer review assessment on Trustpilot. LV falls behind Volvo, Dacia, Hyundai, Jaguar, Kia, Land Rover, Masda, Mg, Mitsubishi, Renault and Suzuki Branded Car Insurance (LV = Broker).
Note: At the end of 2019, Alliants completed the purchase of LV General Insurance Group (LV GIG). LV = motor insurance policies have not yet been written by Liverpool Victoria Insurance Company, but eventually this is now owned by Allianz.
Quick step: LV = traditionally was in the middle of the road when it comes to price, but this year the rates seem more competitive and we consider LV = one of the best car insurance companies, due to the great overview and characteristics of consumers. In fact, they evaluated #1 in the study of the best, cheap car insurance companies. For those looking for wide coverage, LV = offers additional additions to their comprehensive coating such as personal injury, insured drivers promise (you will not pay unnecessary or lose NCD) and incorrectly cover.
Direct Line Group sells direct line of car insurance directly to users, but is also strong in the PCW space, with their Churchill, Darwin and Privileges with motor insurance brands. In fact, although about two -thirds of their sales were directly for users through the Direct line brand, about one -third of bonuses will be sold through the PCW channel. Almost half of their force insurance policies are automotive, so this category is really important to them (followed by a house 26% and rescue 20.9%).
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The band increased its presence on price comparison websites, running the Darwin brand in 2019, as well as Churchill Essentials last year – a brand that sequentially cheapest as the cheapest, which long offers large motor insurance providers. In December 2024, the company first launched a direct line brand (Essentials Online, Standard Online and Premium Internet) when comparing the market. This step was made because 90% of drivers buy their insurance on PCWS, and the direct line is the company’s most powerful brand.
In 2023, the Direct Line group expanded their “value” offers with a direct line “Essentials” product that offers customers a basic comprehensive product that has better “money” in response to the cost crisis. Also in 2023, Direct Line has launched a new motor claims that will allow users to travel by digital claims. And they have increased their presence in the paid pipe market by purchasing a pipe by purchasing (pay per mile cover).
How much does the direct line they sell? In the second half of 2023, their policies were set at 10% of the sacred insurance limit (which means that their profit was about 10% on each car insurance policy).
In 2022, they invested at a 2 million £ new car technology center to enhance their effective repair capabilities (they own the largest insurer in the UK). And they
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