Empowerment Technology Font Style – There are more than half a million fonts in the world. While most of the Web are built on a few popular types of fonts, there are many spaces to choose a unique way. Since fonts are visual elements, you can use them as psychological elements to draw a narrative that supports your site’s efforts.
Like other design items, fonts affect readers how the text perceives a product or even the entire website. Therefore, the appropriate font options increase the user experience of your site and ultimately affect the design side of your optimization.
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Nailing font options is not an easy success. In fact, with permanent experiments, months or years of trial may last, and even the slightest fine settings may increase or reduce your site’s success.
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Typography is an important aspect of visual communication that affects the way we perceive and interpret information. Font psychology, which is a sub -discipline of typography, is to examine how different fonts affect human emotions and perception. This research area aims to understand the psychological effects of various fonts to increase the effectiveness of design and communication. By examining subtle tips and associations associated with different fonts, designers and communicators can make more conscious decisions from their target audience to awaken certain emotions or reactions.
Let’s take a look at how fonts work at the psychological level and how you can choose the right font for your design.
Typography is a type of editing art and technique to make the written language legible, readable and attractive. Some of the typography contains fonts with letter collection. Each font contains a number of fonts that follow the set of rules that make them a part of a particular font category.
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Fonts are visual items used to pass information or display a message to the reader. As with any visual input, fonts have a secret message that changes that the reader perceives the text independent of the content itself.
Each font is a unique set of letters with various weights, widths and styles. However, some fonts share similarities in these features, and therefore a font creates the relevant font family.
Let’s look at how it creates a font and how it can be used in the modern digital world.
Some fonts may have more strict limitations about which factors you can change while staying in a particular family, and others have more comfortable rules.
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A font consists of a variety of distinctive parts such as serif, chance-serif, diaphragm, ascension, base line, cover height, landing, leader, letter interval, root, stroke and x-highness.
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Let’s take the Serif Typace as an example. In order for a font to fit under the wide serif font family, they must have serifs in letter designs. Of course, there is multiple subcategories under a font with various rules, but if it uses font -style serifs, it can fit under the leading font family.
Typography in the digital world is more than just choosing a beautiful font. Choosing a suitable font for your web design affects readers’ decisions subconsciously. In addition, an excellent font can create a solid visual hierarchy, complete the graphic balance and can be the center of the design.
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Therefore, the general design of your site serves the purpose of telling a story to the user, as well as fonts are the items that support the narrative. And this is not what you want your users to see; At the same time, how they feel when reading your copy, and fonts help to create a feeling you need to serve the purpose of your site.
In 1989, the research conducted at the British Psychology Association found a correlation between various fonts perceived by adjectives and working subjects. The subjects were shown more than one font and were asked to rating the perceptual qualities they could have such as heavy, light, fast and slow.
Another study that expanded the adjective selection of the work subjects found the highest correlation with New Roman and Helvetica fonts and “official” and “legible” titles. It is also interesting to point out that these fonts are on the opposite side of the typography spectrum, and that Times New Roman is a serif font and Helvetica’s Sans-Service.
In addition, these main font styles are widely available in content management systems and website creators. Having multiple options with simple ways to change fonts allows you to quickly test different variations and see which one works best with the design and psychological features you pursue your site.
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The serif font styles are almost synonymous with books and other physical media. Popularity comes from the elegant “serifler önemli that gives this font style unique name. It is a classic font with years of tradition and use between the official institutes and academic circles due to its conservative nature and its respectable appearance.
Sans-Serif fonts lack the “serifs ğı with serif font styles. Therefore, Sans-Serif fonts can be used efficiently in modern devices, because letters require less space. However, these fonts also concretize the cleanliness and clarity for companies with simple agendas and do not have feathers.
Settings type fonts are more comfortable and creative in nature. Although they are not usually suitable for body text due to readability, it is perfect for viewing messages because of their unique designs. Script fonts are considered personal and elegant because the general appearance itself promotes a special approach and familiarity. Since these fonts are more like line art, there are many distinctive fonts that you can choose from.
Decorative fonts are mostly created for advertising purposes uniquely. Therefore, it does not have an official categorization as some of the previous font styles of this font style. Typically, decorative fonts receive elements from the main fonts and mix them in a creative way to create a unique solution for a particular result. Creative nature and unique features make this font family an option to discover whether your brand really wants to stand out from the crowd.
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Apart from the general perception of certain font families, there are other factors that you may intend to emphasize the psychological effects of fonts. When preparing the ground for the general style of the font you choose, the following items directly consider, direct the visitor on the site and help you configure your site efficiently.
One of the simplest ways to direct the attention of readers is to emphasize certain words, sentences or paragraphs. The most common way to add emphasis is to expand the letters to brave the text and thus to attract attention naturally. Other tools used include Italic, lower line and strisethrough. There is no heard to change the font and size to bring certain parts to the attention of visitors.
If we are even more specific, some fonts that use typographic emphasis are also called Helvetica Bold and Times New Roman Italic. However, with modern text editors and site creation tools, you can use commands to add emphasis items, you do not need to change the font.
Color psychology is another branch that focuses on how different colors work at various levels in the human soul. The majority of the field of color psychology focus on graphic elements and visual recreations, while fonts can benefit from colors and perceptions of the user.
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It is not an easy task to combine your site’s design, fonts and font colors. While you can leave the font color by default, you can get better visual results with more experiments.
Of course, there is another color in the color wheel and creates a different perception in the viewer’s mind. However, we will not go to color psychology more deeply for the sake of keeping this guide around the fonts.
The most common element for creating a font hierarchy is dimension; The larger the font, the higher the title page hierarchy. Considering that the titles typically use larger font dimensions than the subheadings, and the latter usually has a font size size larger than the body text. Configuring your page using multiple titles increases the readability of the viewer. You can also change the hierarchy by changing the color, contrast and alignment of fonts.
In addition to the titles, you can draw attention to different elements to the reader using the same hierarchy technique. For example, the mobilizing message is one of the most critical aspects of a landing page. Therefore, by giving a different color and increasing the font size, it makes sense to highlight the font from the rest of the text on the page.
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Research also shows that increasing the courage of the font for common fonts increases the ease of reading and leads attention. Therefore, it is easier to use thick and greater letters in a few places instead of changing the entire font.
Fonts have various features that come to play while thinking about the psychological story they tell to the reader. Even if it appears
