Modified Technology Acceptance Model Questionnaire – Global residents tried to use mobile services as part of business planning methods, increasing rapidly in the online media markets. Related, this study looks at the adoption of new information and mobile media services (ie Amazon Prime Video) with new information and communication technology with online offline integrated mobile services. The main purpose of this study is to identify the technology acceptance model, which is in terms of value experience. The study proposes a value -based technology acceptance model obtained from the classic variables, with regard to the adoption of technology in the relevant literature regarding the value of the consumers concerned. The proposed model tested the impact of the value of the value of the value of the positive and negative experience on consumer views on the payment service, explaining the further use of payment services. The results indicated that consumer positive experiences – social, emotional and active values are obtained through mobile mobile media services, which consumers have positively explained about the effectiveness of mobile media services. Using technical obstacles, consumer experience has a negative impact on consumers’ views on the use of paid mobile services, while the risk of prices adversely affects the usefulness. As a result, consumer efficiency and the use of utilities have a positive effect on the constant use of mobile media services related to the use of a paid service.
The mobile digital business continues to expand, which has become one of the largest industries in the world. Billions of smartphones use mobile apps daily (Dog Tew 2018). Mobile applications from online application stores are expected to earn around $ 190 billion (Statista 2018). Examples include the Apple App Store and Google Play Store. According to Flor Analytics (Khalif 2016), US mobile media users spend 1 hour a day in mobile media services. The activities include listening to music and watching video content, such as TV shows and movies. A recent report states that global financial costs in video media services in 2017 have exceeded $ 300 billion (forty and Van Deer Millen 2017).
Modified Technology Acceptance Model Questionnaire
Companies that offer online media services such as YouTube, Holo and Spatif have set up a business model to provide free music and video streaming services. These companies have benefited from advertising because they are from the streaming library. The online media market is increasing due to the high quality media content. At the same time, the Pure Neutrality Law, which maintained the Internet without the Internet, was canceled in the United States in 2017 (Kong 2017). Broadband providers are expected to benefit from (ie AT&T, T Mobile and Verizon), as online media content companies are likely to pay additional fees for using the Internet. Thus, the company receives additional costs for its customers (Masunaga and Posinghra 2017). That’s why it’s time for online media companies to find a new business model that meets the experimental or financial needs of consumers.
Technology Acceptance Model
As a result, online media companies recommend subscriptions to mobile users. This includes payment of media content access costs without commercial intervals in the smartphone application. For example, Google launches YouTube Red to provide monthly paid subscription services by offering video content for mobile phone users (Constine 2015) without advertising. Holo also eliminated his free streaming service and launched a paid nine traditional project in 2016 (Sponner 2016). With paid services, it is possible for consumers to use online integrated mobile media services on their mobile device. In this way, users can download on -Mand Media content using mobile applications and can see high quality media content without internet connection at any time. For example, YouTube Red users can download content on YouTube and view it in mobile applications. Amazon Prime members can also download famous movies or TV shows and watch offline in their mobile applications. Holo has recently announced that it will start online with an integrated media service 2018 (Turner 2018). In particular, using paid mobile media services, the use of a smartphone can enjoy high quality media content without additional mobile data fees.
Previous studies on mobile users focused on accepting new technology-based services such as mobile commerce and mobile payment (Ersasti and Helicoski 2010 Li Libana-Cabinelles et El-2014 Ramos-D-Lonite El 2016). However, high quality demand for mobile media services is increasing, and media services are expanding the purchase of multimedia services for mobile phone users. Therefore, it is important to understand the experience of existing users about paid MMS use. The technology acceptance model (then) will be used to understand the consumer -assisted mobile multimedia service (MMS, then). Previous studies focused on mobile services, such as mobile payment services and M commercial. It is widely used to predict mobile service behavior. They are based on the ease of utility and use for the mobile system (Joe and 2013; Park and Chen 2007). Paid MM users are a consumer who buys a service. Another mobile device and application technology are used. In this way, it is important to consider the consumer experience approach with new mobile media services in order to predict new information and communication technology (ICT) services. According to consumer value literature (Woodside et el -2008), the experience of consumer value is based on the impression: trade between the recipient and the risk of understanding. As the new media services are focused on compensation participants, the experience of real service users with price and risk is recorded as external variables. They can constantly explain the mobile service. Therefore, the purpose of this study is to determine the consumer value framework, which is informed of negative and positive experiences. Its purpose is to study the impact of consumer experience in accordance with the expanded value -based technology acceptance model.
The technology acceptance model (then) was widely tested. It was enhanced by a large number of previous literature (Chau 1996 Davis Davis Eat al 1989; in fact, it has a useful theoretical model to help understand and predict the information system device methods (LIGERS AT 2003). These studies show that expanded ones taken into account in utility services used in many cases. EL-2009), social networks (Ravinar et El-2014), e-health care services (Holden and Karnus 2010) and mobile payment (TM) and mobile payment suitable for services requiring subscription payments.
In addition, at the expense of consumers, literature (cleaning EL 1995; Jensen 2001) explains the choice made by individual consumers. It shows that consumer values are a function based on benefits and loss of loss, and that people behave according to the decision based on the use of the product/service, especially if the most paid was paid. In particular, initial studies showed that consumers have a unilateral construction based on the price benefits and the relationship between the victim (DDS and Monroe 1985). Consumer researchers are based on many embedded values (Holbrooke, 1999; Sinha and Desar 1998 s 1998 s, 2001). From a consumer point of view, the price of consumers is created using two different utilities. These consumers have a positive experience with value and negative experiences are understood (low -el -2007). As a result, this study has proposed and experimentally tested a model -based technology acceptance model (VTA, then). In particular, it considers the experience of paid mobile media services, technology and value literature users (Fig. 1).
Evolution Of Modified Tam Associated With E-banking Services Adoption: A Systematic Prisma Review From 1975 To 2021
Understanding the price is identified as the benefits of consumers when using the product or service (Hallbrook 1999). Consumer Price Theory (Sheet El 1991) points out that the user’s decision to purchase the product can be considered with the upcoming value experience. Previous studies provided valuable models, stating that mainly three values, users, hadonically and social consumers mobilize the positive experience of consumers (Chun et el-2012; Sheet El 1991; Yang Eat El-2012). Many values are freely promoted by consumer views as the use of utility or product (HSU and Lin 2015 Thong et al. 2006).
In addition, understanding of the understandable social value refers to the experience of improving social relations through mobile services (Park El -2012). Emotional value is shown as the value of the head. This applies to the affected experience (such as good or happy) in connection with the use of a mobile service (Chun et al. 2012). Functional value is represented as a useful price. This applies to task -related experience through mobile services (Chewing and Park 2005 h Hong El 2008; Lorin and Lin 2005). Special situations (Swanish and Sotter 2001) have a variety of values taken and independently influence consumer views on the use of services (such as simple or utility) (Hong et el -2008; HSU and Lin 2015). These studies explain that when consumers feel values (ie social, emotional, active), they are likely to facilitate or utility. Thus, the current study accepts the following statement. Consumers who tested the values of utilitarian, headgear and social benefits – in connection with the use of MMS (eg listening to music, watching video or playing games).
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