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Teknologi Acceptance Model Adalah
Technological acceptance models (English: Acceptance technology models, abbreviated as TAM) are one of the models built to analyze and understand the factors that influence the receipt of the use of computer technology.
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And then it was used and developed by several scientists, for example, Adam et al. (1992) SZAJNA (1994), Igbaria et al. (1995) and Venkatesh and Davis (2000).
The technological acceptance model (TAM), presented for the first time by Davis, is an application and development of the Reasonable Action Theory (TRA) specializing in acceptance models of the users of the information system. The purpose of the TAM is to explain the determined factor for the acceptance of information based on general technology and explain the behavior of the end user (end user) of the information technology and a fairly wide variation with the population of users. EAL, a model is a user. And it should be a model that is a prediction, accompanied by an explanation, so that researchers and practices can identify why some systems may not be acceptable, so review measures need to be taken to make improvement measures. to overcome them.
In the end, the purpose and purpose of the TAM is none other than to provide a base to find out the effect of external factors on their confidence, attitude and internal intent. Tam formulates to achieve this by the importance of a small number of basic variables, which are found in previous research on theory and determining factors of technological acceptance, as well as applying as a theoretical background in the model relationship between Variables.
Tam aims to explain and predict the acceptance of users of a technology. TAM is Trace development and is believed to be able to predict the user’s acceptance of technology based on the impact of two factors, that is, the perspective of utility (knowledge of knowledge) and the Perspective of ease of use (knowing ease of use) (Davis., 1989)).
Psikologi Kecerdasan Artifisial
TAM is a design information system theory that designs how users understand and implement information technology.
Tam adopted Trans of Fishbein and Ajzen (Fishbein, 1967) who used to see the level of use of respondents in receiving information technology. The original tam construction formulated by Davis (1989) is the perception of utility, perception of ease of use (knowing ease of use), attitude (attitude), intention of behavior (Intention of Behavior), the actual use (actual use) has added some external perspectives, to know, the experience (experience) and the complexity (complexity)
It is known that the utility is a phase in which it is believed that the user of a given system may increase the work performance of this person. From the definition, it can be interpreted that the use of the use of ICT can increase the performance, the work performance. Anyone who uses it.
He then states that the advantages of information technology are the impacts provided by information technology users to perform their duties. Thompson (1991) also claims that Indivu will use information technology if the individual understands the benefits or use of good use of their use.
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Ease of use is also one of the points of the TAM model, which has been tested in Davis’s research. (1989). The results of the study show that this factor is proven empirically can explain the reasons for the end user through the information system and explain that the new system is being developed, received by the end users.
The perspective of ease of use can convince users that the information technology that will be implemented is easy and is not a load for them. ICTs that are not difficult to use will continue to implement the company.
Davis (1989) in his book also states that the perspective of the ease of application (knowing the ease of use) is a level where it is believed that the use of certain systems can reduce efforts to do something. The frequency of use and interaction between the user (user) and the system is also able to show ease of use. The most commonly used system shows that the system is better known, easier to operate and easier to use for its users.
The attitude of the implementation of something according to Aakers and Myers (1997) is an uncontinuous asset or attitude in the application of a product. The benefits or disadvantages of a product can be applied to predict a person’s behavior or intention to use a product or not to use it. The attitude towards the application of technology (attitude towards the use of technology) is interpreted as an evaluation of the user because of his curiosity of using technology.
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Behavior intentions used are the tendency of behavior to maintain technology (Davis, 1989). The level of use of a computer technology in a person can predict in the attitude and attention of the user to technology, for example the desire to increase the peripheral support, the desire to continue using, as well as the desire to influence other users.
The current use (use of the current system) is a tangible condition in the application of the system (Davis, 1989). Someone will feel happy to use the system if they think the system is not difficult to use and will show that it increases its productivity, which is reflected in the real conditions of use. The form of measure of actual use (use of the current system) is the frequency and duration of the use of ICT. The use of current technology (use of current technology), measured in the number of accumulation time spent interacting with technology and how often it uses technology.
The referrals that affect the application of information technology include social reference, impact, level of complexity, adequacy work, long -term effects and conditions that facilitate the use of information technology. The right work is interpreted as a correspondent between the needs of the work, the capacity of a person and the function of technology. The suitability of work and technology is influenced by the relationship between the characteristics of the individual, applied user technology and work -based technology.
In his research he found a significant difference between experienced users and experience in the influence of current use. The study of Taylor and Todd (1995) in review of experienced users, also shows that there is a significant correlation between the interest in using a technology and its behavior (its behavior) an experienced technology
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Explain that the more complex an innovation is, the lower the level of application. The innovation of a ICT can affect the user’s understanding of using ICT.
Tam can be applied when we want to examine the transition process of transjakarta users of hard cash bus through electronic money (electronic money). Since first introduced their use of Transjakarta users in 2014
The electronic bowl is presented to the public in order to reduce costs and improve the experience and comfort of passengers. Electronic tickets involve digital ticket activities that reduce the use of paper tickets, including reduction in work use, print costs, shipping costs and accounting rates and prevent practice of practice Payment commissions in the overall distribution system of agents.
Ease of use is the confidence of a person to implement a technology that can be easily used and understood. The following comfort will have an effect on behavior, that is, more people think of the ease of using the system, it will also increase the scale of use of information technology. User (user) Technology hopes that a more flexible system is not easily and easy to apply (compartment) is a character to ease of use
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Security is felt in relation to the belief that transactions can be concluded safely, and in this situation it will be very easy for users to think that the use of the service will benefit it.
The presence of an electronic payment system does not apply electronic money, many benefits are made. In the case of E-Ticketing Transjakarta and Jabodetabek suburban lines, users do not have to disturb their queues to buy tickets, but they simply do not touch and only go, because the payment time is shortened and more efficient.
Pikkarainen et al. In Davis (2004) he explains that comfort is a condition in which an individual adopts technology to carry out his activities and the feeling that he gives good benefits and effects for him. In this case, electronic money users feel quiet and free because they can make electronic payments and money and not only for transport, but also electronic money can also be used for toll transactions, parking payments, purchases in Minimarcets and in detail and elsewhere. Already use electronic data data (EDC) in the processing of payments and electronic money.
Electronic money cards have begun to examine cash replacement in certain payments, especially payments have a highly qualified effect on the development and growth of electronic money
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In a study used by TAM, the intentions or intentions to use the Internet for all (Internet of Things/IoT) in health were found to be predicted by cultural orientation, that is, long -term orientation (guidance long term).
Researchers say that people foresee in their future, see new technologies as opportunities and mean achieving better health goals. Therefore, your time and effort will be provided to learn and carry out technological approval,
At the state level, it has also been found that long -term cultural orientation could predict the acceptance or acceptance of crypt coins and technology in the Blockchain chain.
State level search results do not always fit the individual level. At the state level, it was found that the higher the long -term orientation of the countries, the higher the Government’s revenue and its citizens in Crypto and Technology Blockchain currency. The researchers explained it as a concern for sustainable citizens of the environment (sustainable environment). It is known that crypt coin mines require electricity consumption and produce large enough carbon dioxly emissions.
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