Tourism Destination Essay – In this article, Barcelona examines tourism destination. Portfolio is divided into six parts. The entry section provides an overview of Barcelona as a host destination. This briefly presents the subject and marketing tools to market. More entries, describing the summary of the micro and macro environment and future marketing strategies, presents the method used in the portfolio. The entry is completed describing the type of research used in the portfolio.
The second part of the article is the context of the history of tourism in Barcelona, as well as the Barcelona Tourism Commission. The third part describes the destination-micro-macro environment by analyzing Swot and Pestel.
Tourism Destination Essay
The fourth part provides an explanation of marketing communication tools, different types of channels used by the Barcelona Tourism Commission, as well as their strengths and weaknesses. 5. The section provides future marketing strategies and solutions to these weaknesses, and the sixth part of the portfolio ends.
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Tourism in Barcelona will be returned in 1992. Previously the city was difficult to culture, despite the rich culture, place and architecture. The Olympic Games of Barcelona was a pioneer of this transformation. Therefore, Barcelona worldwide, how the host destination is used, they can use the Olympics to change in the tourism industry. There is a need to separate and distinguish between other host destinations.
Along with the increase in tourism destination, the appropriate marketing communication tools and the appropriate brand approaches must be developed. A brand winner creates a distinction that increases a destination (HALT & CAPLAN-LUKER, 2010).
This portfolio describes the image of the destination and brand of Barcelona. This provides a clear explanation of a small and large and large environment that defines the success of a destination. There is a clear swot examination and pest analysis. The evaluation of marketing communication tools used to develop the destination brand is provided.
The future marketing strategy has been presented and completed. This portfolio has collected information from secondary sources. Data used from available materials. These include; Magazine content, magazines, statistical data, newspapers, publications, books and Internet.
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Barcelona distinguishes European tourism as an important destination. 22% of Spanish credit card transactions in Barcelona abroad, 22% of Spanish credit card transactions. One of the most important features of Barcelona showcases is the largest European shopping line, 5 kilometers to the diagonal 5-kilometer. Holiday managers make up 50% of Barcelona visitors.
The nights were significantly increased until 14.0 million in 2010 until 15.5 million. Barcelona recorded about 7.4 million tourists in 2011. Tourism is 10% of GDP in Barcelona (Tourism in Barcelona, N.D).
The Tourist Delegation of Barcelona was named TourismMe de Barcelona in 1993 in 1993 created in the Olympic Games of Barcelona. Ideal was a consortium between Barcelona City Council, Barcelona Chamber of Commerce and Barcelona Promotion Foundation. Its main goal was to promote tourism in Barcelona.
The main roles and functions of the Board are as follows. The Coordination of the Board of Directors of the Board of Tourism and the Marketing Industry carries out advertising and marketing campaigns that direct the different sectors of the global market and offers a field of tourism industry to take products and services around the world to the world. Play. Play. Play. Play. Play. Play. Play. Play
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The Barcelona Tourist Committee has the role of tourism market research. Barcelona has created several sections of Barcelona, and one of which ensures that Barcelona brochure appears in many tour operators. The press parts of this journalists were still poured into the city. This has been published in journals in Barcelona (PEMB 2010, 12).
The area refers to the factors of urgent performance of the organization that causes decisions and performance. This refers to the control of a marketing company (p. 1991, 67).
Competitors are of great importance and the level competing in the destination (Blythe 2005). As a competitive tourist destination, Barcelona is compared to tourist destinations like Madrid, Rome, London and Paris. All this – – is the tourist destination. There are several parts of different types of tourism that Barcelona can participate (Morgan & Pretard, 2001). These include the rest of the city, culture, exhibition and trade.
According to Richie and Croch (2003), customers encourage competition. Consumption is divided into two levels from a tourist perspective. These are literal and symbolic. Literally consumption includes residences, tickets to buy attractions, souvenirs and travel tickets.
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On the contrary, the meaning of the symbolic consumption is referred to. The scene that enjoys symbolic consumption levels, which includes types of holiday and accommodation. Barcelona lived a total of 7, 133, 524 tourist views in 2010. Usually 27.7% of these tourists is Spanish, the rest of England, France, Italy, Germany and the United States. There are more male visitors than women.
Suppliers form a tourist chain such as cosmetics, facilities, human capital and equipment used in the production of the consumer’s final product. Mediators, on the contrary, complete the string by creating a gap between tourists and service providers. The Tour Consultant is an example of the broker (McCell 2009, page 71).
Blythe (2005) defines the company as a team that affects and impacts in a company. In Barcelona, people include; TurismMe de Barcelona, Barcelona and Barcelona Cuina
Barcelona receives an advantage from the other strategic position in the Mediterranean Sea. The sea links Barcelona to other Spanish cities and other European countries and the whole world. Barcelona is attentive to his sports ports with competitors’ destination (Drummond & Essor, 2005). Its main port is in the heart of the city. Barcelona has special characteristics, such as “World Heritage Sites”.
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The main weakness in Barcelona is a long change from one airport to another as a tourist destination. It is a long distance between the ports. Increasing costs on short air travel makes it difficult for those who travel for a short time. Barcelona’s water resources are distributed irregularly according to maritime transport (Pierce, 2005, 22). The unemployment rate in Barcelona is 17.8%. These are these districts from unemployment like mass.
Improved transport in Barcelona has been created with utility cabins, buses and trams. This has led to flexibility because tourists do not have to be in the heart of the city. The advent of the new train located between Paris and Barcelona also improves transport links.
Gastronomy has had a tremendous impact in Barcelona (Chon, 1990) in tourism. Most chefs, such as Adria, have grown in the city. The Barcelona Strategic Tourism Program offers the starting point for the reflection process of the city’s tourism model. The Victory of the Barcelona FCs is likely to be in football league that Tourism in Barcelona will be placed in the Higher Area (Baker & Cameron 2008, page 80).
Given the great invasion of journalists from Barcelona, the details of the news have been collected. This includes bad coatings such as mass in the city. In Spain, the economic crisis has influenced the Tourism Industry of Barcelona, which sleeps in its economy (peak, 2008). This relieves Barcelona displacement problems. The scarcity of water is a common phenomenon during the summer. This can destroy tourists.
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The period is used to show the items we control, but it affects the performance of an organization. The environment is usually evaluated by Pestel Sigles (Kotler, Haider & Rein, 2002).
Companies involved in global operations are in the face of politics. Tourism in Barcelona is one of the industries caused by these developments due to the high invasion of consumers (tourists).
Therefore, tourism companies operating in the region should consider the full policy policy (Tours of Catalonia, N.D, Par.7). The political factors that affect the stability of an industry are the governments and rules that define the official laws and informal laws of a company. Some of these political factors are as follows.
In Barcelona, many shops registered in a tax purchase policy. This attracts more tourists to the city because it can return the tax on the goods previously purchased.
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This has a great influence in the Tourism Industry of Barcelona. Wars, conflicts and developments can create fewer visitors for security reasons.
Basically, greater economic growth corresponds to a higher capacity of consumers. Barcelona records high economic growth rate due to a high tourism growth rate. The migration rate rose from 1.9% to 7.6% of the total population. 39.7% of all houses have an internet connection.
Spain is dependent on the loan (Hudson, 2007). As a result, paying high interest rates is a factor with a negative impact on the economy and destroy investors.
These are the factors that affect the needs
