Tourism Destination Life Cycle Model – The principles of marketing of tourism are a fundamental concept that is philosophical in the basic part of itself. According to Morrison (2013), there are four principles that can perform all tourist destination managers and have become the key to the success of tourist destinations.
The principles of tourist destinations are on the concept of marketing and customer orientation, lifestyle life cycle, market distribution and tourism marketing mixture.
Tourism Destination Life Cycle Model
The principles of tourism places are basically the rules that are used to attract tourists to the destination by offering a pleasant and satisfying experience to tourists.
A Critical Assessment Of The Social Impacts Of Tourism In Selected South African Communities
The first principles of marketing tourism locations are trying to permanently satisfy consumers. According to Crewen (2009), efforts to satisfy users can be customer -based. Here, customer -based, this means that all marketing activities should be in line with consumers’ needs, desires and expectations.
Customer satisfaction is a very important activity for destination administrators, because according to many studies, satisfied tourists will be loyal. The benefit of customer loyalty about tourist destinations is that they will visit repeatedly (
On the contrary, if the tourists are not satisfied, it is the most dangerous if dissatisfaction spreads to the general public, which results in a negative destination icon, especially in the present era who easily social media Will spread through.
The cycle of lifestyle is a marketing principle that is also the basis of the destination manager. Life cycle information can be used as a reference to various strategies and marketing policies. The concept of the Product Life Cycle was presented by Butler (1980), known as the Talk (Life Cycle of the Tourism Area).
Butler’s Tourism Area Life Cycle Model: A Simple Explanation
The marketing of tourist destinations will be much better if the destination is focused on the search for specific market groups than the destination (wide market familiarity (
), Because the destination will not be possible to serve all markets extensively. This is due to numerous things like:
The market distribution process will help traders focus on classes that make high appeal so that they can be compatible with internal strength. Here market distribution is not only to solve customers, but also includes a competitive area (
The field has a lot of trial marketing device marketing a mixture that Jerome McCartty (1968) has popularized by 4 P (1968) (1968) (1968)
Butler Model Of Tourism In Ubud, Bali
) Earlier, Mix Word Marketing was first used by Neil Borden (1950), which affected James Collington’s idea, that is, a business executive plays a role.
So far, the marketing mixture of Jerome McCarthy has still been used, especially for manufacturing products. And as a raw material reserve, the marketing mixture is like a prescription for forming food to prepare food according to the order. On this basis, the marketing mixture of tourist destinations is a repression that has strategies for making offers, which value it.
The previous marketing mixture is a understanding of the producer’s approach and is more suitable to use the marketing approach
. On the consumer’s view, 4p -P -Marketing Mix has been translated into 4 C (
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Tourist marketing is a process of attracting tourists to a destination by offering pleasant and satisfying experience. Therefore, in addition to the aforementioned basic principles, there are some principles of marketing of other tourist destinations that need to be note, ie:
In general, the marketing principles of the aforementioned tourist destinations should be united to achieve success success.
Margin, Norden (2021). Marketing of sustainable tourist destinations in the digital period: orientation, positioning, brand, sales, marketing mixing, internet marketing. IAARTA: Access to Creative Sandicia Poppypanne Open Editorial Policy Access Special Editorial Resources Editorial Process and Publications Ethics Publishing Articles Articles Processing Loading Awards
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Analytical model of tourist destination development and development stages features: Borne Holm Island Example
Table 1.1 From Stakeholders’ Analysis On Karaikudi As A Rural Tourism Destination
Department Organization and Management, Institute of Economy and Computer Science, Slassia University of Technology, Academic 2A, 44-100 Glyverse, Poland
Shipment received: November 8, 2019 / reviewed: November 16, 2019 / Accepted: November 17, 2019 / Publication: December 7, 2019
This article offers the basis of its expansion of the Tourism Region (TALC) Life Cycle Concept and the application of sustainable development methods in the tourism business model. The author uses logistics function to determine the level of absorption and tourist capacity. The experimental basis for used methods was the development of the tourism industry in Borne Holm. The purpose of the article is to determine the results of this phase for the development phase of the tourist area of Borne Holm and business models of tourist companies working there. The results of the analysis suggest that the absorption limit of the tourist has reached 60-1970 years, and that it is currently reaching the upper limit. Tourism in Borne Holm, according to the concept of Tallex, is currently suffering from stability. Borne Holm’s future tourist trends depend on many factors. Hover, if tourism growth enters the fall phase, the products offered may require changes in terms of transportation and tourist shape and availability of tourists. Perhaps the total change in the island has been added to a facility with a special entertainment, leisure or business profile. For the solution listed, traders will need to react to the area of converting their business models into sustainable tourist business models.
Sustainable tourism, which has only been developing for a few decades, means that the natural and cultural resources available for tourists must be managed and use. It is also a concept referring to the degradation of a natural and cultural environment that has led to excessive tourist activity and tourist infrastructure set up in the tourist area (which are currently described as supermates ) Are due to. From the 21st century, this trend became an important factor in directing tourist business, because as a researcher, it has observed [1] in educational literature since 2002, a specific business model that a sustainable The model is a business, which is explained. A model, a set of obsession, in which components and interested parties talk to create, provide and list sustainable value. Therefore, it is a tool in which a company’s value is a means of incorporating sustainable development rules into the logic of logic and value creation [3].
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For decades, scientists have been thinking about ways to identify the development stages of tourist destinations and study the effects of tourist crowds on the inhabitants of these areas. Despite many suggestions, there is a difference to describe a universal tool to identify the current phase of tourist destination development. As such, it is commonly achieved after the fact. The researcher’s most certified approach, the concept of a living cycle of the tourist area (TALC) proposed by Butler []], assumes that the number of tourists visiting the area increases. An reversal of the trend and the disappearance of a slow tourist function will lead to the disappearance. Generally, it is related to the collapse of natural and cultural areas that have previously encouraged tourists to visit the area and expanded the tourism industry excessively.
This article uses logistics function to absorb and determine the level of tourist capacity. The experimental basis for used methods was a tourism development statistics in Borne Holm. Therefore, the purpose of the article is to determine the phase of the Borne Holm tourist area and to determine the results of this phase for business models of tourist companies working there.
The concept of a tourist area (TALC) published in 1980 [4] describes the process of development of the tourist area, divides it into stages and describes each stage. According to Butler, the development of the tourist area takes the form of an aspractic curve, which, on repeating during the outward course, produces a cycle of changes, which is essential to the number of people coming to the tourist area. Is The concept covers six stages of the evolution of the tourist city: research, involvement, development, stability, stagnation and fall or rehabilitation (jointly described as a dicotomy diversion phase) [5].
By distinguishing the evolutionary stages of
